Thursday, October 23, 2008

After midnight musings

Now that I've got all this free time on my hands I've got no excuse not to be updating this space on a more regular basis. Keeping with the spirit of this blog, however, I'll continue to make those excuses anyway because, hey, consistency is the key to success in life -- no matter what form it takes.

That said, I've got no real desire to ramble on about anything because it's almost 1 AM and I really should get my inactive ass to bed. Of course, I've got no real reason to get up in the morning either, so let's see what I can come up with in the next few minutes.

There's been a big to-do in the news about the gal who "won" the Nike Women's Marathon last weekend in San Francisco, as Arien O'Connell ran the fastest time of the day but wasn't awarded the first-place prize because she didn't start in the "elite" corral. Pardon my elitist insincerity, but this entire situation has hilarity written all over it.
1. O'Connell had a PR of 3:07 going into the race, and as such she didn't feel she deserved a spot in the elite field. Good on her. 3:07 is far from an elite woman's marathon time.

2. The "elite" race was won in 3:06, which sorry folks, isn't much more elite than 3:07. O'Connell finished amongst the rest of the non-elites in 2:55, surprising herself and throwing everyone from race officials to newspaper columnists into a ticked-off tizzy.

3. "At this point we've declared our winner," Nike media relations manager Tanya Lopez said Monday after the race. O'Connell went home prize-less and is pictured with a pissed-off scowl on her face, presumably the result of being slighted by the Swoosh.

4. Note the snazzy Nike sweater O'Connell is sporting in the photo that ran with the article.

5. Two days after the race, Nike changes their tune, sends O'Connell an award and "decided to eliminate the 'elite' category in the annual San Francisco event and would let everyone start at the same time."
Race organizers could have just saved face, gave the girl a lifetime's supply of Rice-A-Roni and forgot any of this mess even occurred, but in the end, they decided to sing Kumbaya, eliminate the "elite" start and let everything else come full circle, which is worth chuckling at. The comments on the article take the cake though. I'll share a couple of my favorites before I head off to bed.

krwalsh - 10/20/2008 10:20:37 PM
Arien, get on the phone with New Balance, or Reebok, or anyone BUT Nike and get yourself a sponsorship deal, now. Any shoe company would buy the publicity that Nike is apparently willing to piss away. You win. Nike loses.

Sorry krwalsh, but not Nike, New Balance, Reebok or even Keds are gonna sponsor the girl.

albanyan98 - 10/20/2008 10:21:48 PM
At 8th grade graduation my name was left off the announced list of the top students in the class when I had the best GPA in the school. I've never forgotten it. Maybe if it had happened when I was older I would have handled it better. After that I just quit trying, dropped out of school, wrecked my car, picked fights in bars, got into drugs and finally overdosed on cough syrup at 9th and mission and now I'm in purgatory awaiting the final day of reckoning. See you in hell you stupid race organizers.

Best. Comment. Ever.


Anonymous said...

well, she got 12 pairs of shoes from Reebok which is more than you're getting this year from your sponsor, even if you squeaked in at tier 2.

Marketing doesn't care about fast or slow, just publicity, and they got it for relatively cheap.

Mario said...

Well, I stand corrected. Hooray for marketing dollars! And for the record, I'm Tier 1 with NBB, which lands me 4 pair of shoes, and if you count all the freebies from vendors trying to grow their brand in my store, I put her to shame.

Anonymous said...

Huh? Did you improve on the PRs listed on your blog? If I'm reading NBB's standards correctly, you haven't met any of them for tier 1...does not compute...

good for you on the freebies though. Brand growth is a good gig.

Mario said...